R&D Innovation: Responding to Technology Advancements, Regulatory Complexity and Shifting Payment and Procedure Models

New product introduction teams are under immense pressure to blend engineering innovation with the need to decrease costs and increase patient outcomes. Forward-thinking in R&D helps orthopedic companies achieve greater market share and offer value to their customers and patients. This session reviews the strategic questions R&D leaders must ask before every project and highlights how they should blend technology advancement with regulatory, payment and procedure changes in their portfolio decisions.

Learning Objectives:
• Receive tips for leveraging an R&D strategy into new product revenue
• Understand where to allocate research spending and how to manage product development and maintain realistic pipelines
• Learn how changes in the regulatory and payment landscapes will impact product adoption