New product introduction teams are under immense pressure to blend engineering innovation with the need to decrease costs and increase patient outcomes. Forward-thinking in R&D helps orthopedic companies achieve greater market share and offer value to their customers and patients. This session reviews the strategic questions R&D leaders must ask before every project and highlights how they should blend technology advancement with regulatory, payment and procedure changes in their portfolio decisions.
• Receive tips for leveraging an R&D strategy into new product revenue
• Understand where to allocate research spending and how to manage product development and maintain realistic pipelines
• Learn how changes in the regulatory and payment landscapes will impact product adoption